When a product really comes in handy

The other day I saw the product that I have been looking for en very urgent situations. I have 3 kids and I have experienced various times that we came short on diapers. Dad panics because he forgot to buy the diapers on his way home from work and realizes that it is late and outside normal retail opening hours. I have had to drive to nearly all gasoline quick shops in a radius of 20 kilometers from my home,  just to find out that they do not have diapers. It has resulted in bad standing in relation to my wife and very heavy diapers. To my relief I found out that this is all in the past - Libero has now introduced a 3 unit package in nearly all around the clock convenient shops - Thank you Libero for helping out dads in "need".

Always remember signing pricing

Was out purchasing Christmas gifts and found a big display with different gifts better signed then others. There was a stack of Armani bundles with different offers, but without any pricing. When I asked the assistant to help me out with the price she told me that it was preprinted on the back of the packaging. This is not the way to do it - you should always have clear pricing and least but not last you never want the price to be preprinted on a gift package. Armani should go home and look once again at their gift bundling packaging!








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Location:Gl Strandvej,Humlebæk,Danmark

Simple icons work

This is a simple way of guiding the consumer without using any text. Straight forward and easy, this is the way to go if you want to make simple user manuals.




- Posted using BlogPress from my iPhone

Location:Lyngbyvej,Gentofte,Danmark

How culture plays an important role in packaging design

A Japanese store in London really demonstrates that there is a huge differences on how food packaging is presented. The products on display have extremely bright colors and could light up a stadium - interesting to see that a lot of the visuals can be linked to the manga tradition and food pictures are nearly used on all the packaging. It shows the importance on the sensibility you have to acquire when you sell food products outside your home market. Food products and traditions are still very locally embedded.

Meat packaging that gives a fresh and natural look

The packaging of this organic meat is branded however it seems like a product that you have purchased at your local butcher.

Tempting packaging - the case of ready made meals

Ther ready made meals are a huge segment in the UK. In all type of retail formats you find inspiring products. The assortment is huge, from soups to menus, pies etc..

You can get all the qualities you want and there is a huge span within the category. The tone of voice on the packaging and the design is very inspiring and tempting. The producers definitely know that 60% of the purchasing decision is based on the design of the packaging. 

Pre-printed foil for the deli counter – A good way to achieve visibility in a very crowded space

In Guatemala and Mexico ham producers are fighting for visibility at the deli counter. A good way to maintain branding on pre-packed products.