Closed rack fridges often generate a purchase barrier as access to the products is not that fast as within open spaces. A good way to generate an open and inviting space is to use open refrigerated islands. SuperBest in Slangerup have deigned an open and inspiring refrigerated solution.
In Mexico supermarkets are also operating with open refrigerated space. Here the space is used in front of the deli counter in order to trigger both spontaneous and destination oriented sales.
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