Quick-wins: Bistro IKEA

Monday, November 8, 2010

Bistro IKEA

IKEA knows how to please the consumers. After having queued for ages you arrive to the bistro behind the counter. Market price for the equivalent food offering is 400% more expensive. You can get sausages and soda for 4 persons at the price of one hotdog in town. Suddenly the hustle of queueing is forgotten as the kids are entertained and mom and dads wallet does not suffer any damage. This really shows that IKEA means accessibility and affordability in all their consumer offerings - be it furniture or food.

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This blog is meant as a forum mainly for quick wins and smart moves within different shopping formats be it retail, fashion stores, restaurants etc.

The core focus is on easy simple and applicable solutions that work and are easy to implement in the real world.

Brilliant and smart displays, products, shelf talkers – in store shop designs and new ways of establishing new sales areas and spaces should be discussed.

The main aim is to generate ideas and evaluations on the best ideas from performing creative’s/ companies within the field. We are in search of the in store space management execution and solutions that work.

The tricks of the trade that are inspiring, cost and sales effective!

It is an informal environment where ideas that works and sucks should be discussed and shared.

The hopes and wishes for the site is that we all become a bit smarter and ready for quick wins within the retail and consumer space.

It should be easy, understandable and applicable ideas that work in the real world. You are therefore invited to share photos, thoughts and ideas on the topic.

The forum is for creative’s, consumers and professionals that want to share inspire and be inspired - share your creative, visionary and workable ideas with us.

"A picture is worth a thousand words" a cliché phrase that we though would urge you to believe in - Therefore please send a lot of pictures supported by your comments. We want to know who are the worst and the best in implementing smart and bright ideas in the real world that can generate quick wins for everybody involved.

Look forward to sharing your observations and ideas.

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Monday, November 8, 2010

Bistro IKEA

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Post a Comment