San Juan Pueblo Feast Day
is a day to honor St. John the Baptist. This is a strong tradition in Bolivia.
Normally it falls the 23 of June and is celebrated in many countries as Midsummer
Day. Strangely enough this date in Bolivia is equivalent to eating Hot-dogs
with your family and friends. This is the peak season for all producers of
sausages.
John was the cousin of
Jesus and born in their old age to Zechariah and Elizabeth, a kinswoman of the
Virgin Mary. Many hot dog historians suggest that today's hot
dog on a bun was introduced during the St. Louis "Louisiana Purchase
Exposition" in 1904 by Bavarian concessionaire, Anton Feuchtwanger. The Hot-dog tradition is therefore not a tradition
that can be traced back to St. John the Baptist.
It is an interesting case
of how a specific food pattern can be linked to a special occasion as for
instance chocolate at mother’s day and alcoholic beverages for fathers
day.
All retailers and sales
channels are promoting this feast day heavily with add on sales – Sausages-buns,
ketchup etc…
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