Ther ready made meals are a huge segment in the UK. In all type of retail formats you find inspiring products. The assortment is huge, from soups to menus, pies etc..
You can get all the qualities you want and there is a huge span within the category. The tone of voice on the packaging and the design is very inspiring and tempting. The producers definitely know that 60% of the purchasing decision is based on the design of the packaging.
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